Finish has a global mandate to encourage everyone to use less water, the world's most precious resource. But, what do you do in a place like Canada where water shortages aren't a thing? We came up with a vivid metaphor and partnered with the Nature Conservancy Canada to help Canadians understand how wasting water affects us all.
To further strengthen the message, we regionalized the social executions to better contextualize the issue for people all across Canada.
