UEnd is a non-profit organization dedicated to eliminating extreme poverty worldwide. Through its website, individuals can contribute to a variety of projects worldwide by way of micro-donations and UEnd ensures 100% of donated funds go directly to the cause of your choice.
While we helped UEnd with the usual list of marketing touch points, we also managed to raise its profile in a novel way; by altering existing YouTube videos to deliver UEnd's message to a hard to reach and influence demographic.
Directors: Craig Reynolds & Scott Shymko | Editor: Scott Shymko

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