Inclusivity is at the heart Canadian Tire's We All Play for Canada campaign. These films show that even the simplest acts of inclusion can have a huge impact – so much so that Wheels struck a chord with audiences around the world. To date, Wheels has been viewed over 250 Million times and has been shared almost 4 Million times on Facebook – all without a dime of paid online support.
Director: David Harner | Editor: Mark Morton
Director: David Harner | Editor: Ryan Hunt