How do you promote a digital hockey equipment catalogue in August? We figured the best way was to get some advice from athletes like slugger, Jose Bautista and pro hockey all-stars, Conner McDavid and Jonathan Toews. The result? An unusual mix of seasonal play.
It's not everyday you get to work with marquee athletes. Sometimes spur-of-the-moment opportunities present themselves. The following films were cobbled together as little offshoot ideas of the main script and a hell of a lot of fun to shoot as additional content.